Reseller Program

The THROUGHPUTS Reseller Program lets you white-label the entire marketplace under your own brand. Your customers see your domain, your pricing, your invoices — THROUGHPUTS runs the routing, billing, and upstream provider relationships invisibly behind the scenes.

How it works

Your customer
    ↓
Your branded API (api.yourbrand.com/v1)
    ↓
THROUGHPUTS routing layer (transparent)
    ↓
Upstream providers (OpenAI, Anthropic, Google, Meta, ...)

You own the customer relationship. THROUGHPUTS owns the plumbing.

What you get

• Custom domain — api.yourbrand.com instead of api.throughputs.dev.
• Custom pricing — you set the per-token rates your customers pay. THROUGHPUTS charges you wholesale; you keep the spread.
• Branded dashboard — your logo, your colors, your domain.
• Separate billing — THROUGHPUTS invoices you, you invoice your customers.
• Dedicated routing pool — isolated capacity so your customers don't compete with THROUGHPUTS direct customers for upstream quota.
• Wholesale rates — below pay-as-you-go list, tiered by committed volume.

Wholesale pricing

You mark up from there. Typical resellers charge 5–15% above list to their customers.

Who this is for

• Agencies & consultancies building AI products for multiple clients and wanting a single billing relationship.
• SaaS companies adding AI features and wanting to monetize the underlying model costs transparently.
• Cloud / telecom providers bundling AI access into existing offerings.
• Regional distributors serving markets where THROUGHPUTS doesn't operate directly.

This program is not for:

• Individual developers (use pay-as-you-go).
• Startups building their own product (use the Startup Program instead).
• Anyone reselling access without adding value (support, integration, billing, localization).

Requirements

• LLC or equivalent — you must be a registered business entity.
• Support capacity — you own tier-1 support for your customers. THROUGHPUTS handles tier-2 (upstream provider issues) via a private channel.
• Monthly minimum — $500/mo wholesale spend, starting month 3. Below that, you pay the difference.
• Compliance — KYC/AML for your customers where applicable. THROUGHPUTS does not see your end customers.

How to apply

1. Email [email protected] with:
   • Your company name and website.
   • Your business model (who your customers are, what you sell them).
   • Expected monthly volume at month 3 and month 12.
   • Whether you need a custom domain, custom dashboard, or both.
2. We respond within 5 business days with a term sheet.
3. Sign the MSA. THROUGHPUTS provisions your isolated routing pool, your custom domain, and your admin credentials.
4. Start selling. Typical time from signed MSA to live is 2 weeks.

Technical setup

Once approved, you get access to the Reseller Admin API — a superset of the standard API for managing sub-accounts, custom pricing, and co-branded dashboards.

Create a customer sub-account

curl https://api.throughputs.dev/v1/reseller/accounts \
  -H "Authorization: Bearer $THROUGHPUTS_RESELLER_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Acme Corp",
    "contactEmail": "[email protected]",
    "pricingMarkupPercent": 12,
    "monthlySpendCapUsd": 2000
  }'

Returns a subAccountId and an API key scoped to that customer. Hand the key to the customer (or proxy their requests through your branded endpoint — your choice).

Set custom pricing

curl https://api.throughputs.dev/v1/reseller/accounts/acme/pricing \
  -H "Authorization: Bearer $THROUGHPUTS_RESELLER_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "overrides": [
      { "modelSlug": "gpt-4o", "inputPerMillion": 3.0, "outputPerMillion": 11.0 }
    ]
  }'

Any model not in overrides uses your default markup.

Pull your monthly invoice

curl https://api.throughputs.dev/v1/reseller/billing/2026-08 \
  -H "Authorization: Bearer $THROUGHPUTS_RESELLER_KEY"

Returns a line-item breakdown by sub-account, by model, and by day.

FAQ

Can my customers see that THROUGHPUTS is involved?

By default, no. All responses come from api.yourbrand.com, all X-Throughputs-* headers are stripped from your customers' responses, and error messages are rebranded. If you want to expose the partnership (some resellers do, for credibility), you can opt in per sub-account.

Can I offer my customers a startup-style discount?

Yes. Use the Reseller Admin API to apply a percentage discount to any sub-account. The discount reduces what you charge them — you're still billed wholesale by THROUGHPUTS at the full rate.

What happens if THROUGHPUTS raises list prices?

Wholesale rates are locked for the term of your MSA (typically 12 months). After that, they renegotiate based on your volume tier. Your customers see only the rates you set, regardless of what THROUGHPUTS charges you.

Can I bring my own provider keys?

Yes. Pass your own provider keys via the Reseller Admin API and THROUGHPUTS routes to them at zero markup — you pay only the flat routing fee ($0.0001/req). Useful for using THROUGHPUTS for billing and observability while keeping your direct provider relationships.

What's the difference between Reseller and Startup Program?